P R O J E C T
Oakbrook Loans
→ Brand Identity
→ Animated Ident
→ Website
→ Illustration
→ At For Different
T H E C H A L L E N G E
Oakbrook Loans, on a mission to simplify and personalize borrowing, sought a new brand identity to achieve their ambition of becoming the UK's most trusted and responsible Fintech business
T H E S O L U T I O N
The brand identity enhanced warmth, positivity, and partnership through illustrations and a new digital-first graphic language, featuring 'The Duo,' a symbol representing the rewarding and mutually beneficial partnership Oakbrook Loans forms with customers
