UEFA Europa League Final 2018
P R O J E C T
→ Brand Identity
→ Key Visual Art Direction
→ Stadium Graphics
→ Activation Guide
T H E C H A L L E N G E
For the final of the European football tournament held in Lyon, UEFA a visual identity to routed in the local culture,
T H E S O L U T I O N
A wordmark and symbol stemming from the unique merging of two rivers at the southern tip of Lyon’s central peninsula, the final identity took it’s place in the pantheon of final identities by celebrating the unique French city. Two key visuals, as well as an activation guide allowed UEFA to activate the brand across the city and within the stadium
