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Curling World Cup
T H E C H A L L E N G E
The world’s top Curling competition needed a dynamic, progressive and youthful new brand to bring a new audience to the sport
T H E S O L U T I O N
Breaking from trends in the space, the competition was given a bold and vibrant new colour palette, dynamic graphic language based on the motion of the sport, and a ‘C’ symbol that could act as the brand identifier, as well as the on ice marking of the ‘house’ - giving instant brand recognition during television coverage.
