Mindflick
P R O J E C T
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→ Animation Toolkit
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T H E C H A L L E N G E
Mindflick’s platform brings high-performance coaching, often reserved for top athletes, to everyone. Their daily ‘nudges’ provide psychological tips to unlock your potential and shift your mindset. Their previous brand didn’t reflect their sporting credentials, and needed injecting with energy and dynamism to better place them in the high performance sector.
T H E S O L U T I O N
A dynamic, visual system, and motion theory built around the ‘Nudge Pattern’ a distinctive and memorable graphic device representing the concept of nudge psychology, and the micro- actions that can be used to facilitate big changes. The pattern includes 4 waveforms, representing the mindsets of the Mindflick’s unique methodology
