Nextsgen
P R O J E C T
→ Brand Identity
→ Guidelines
→ Packaging concepts
A developer and manufacturer of premium acrylics for cosmetic nail businesses, Nextsgen needed a new brand and proposition.
T H E C H A L L E N G E
T H E S O L U T I O N
Built around the proposition of ‘Making Chemistry Beautiful’, the new visual identity fuses the technical, scientific credibility of the product with the creativity it unlocks for new businesses and consumers.
