P R O J E C T
CAF Women’s Football
→ Brand Identity
→ Graphic Toolkit
→ Bespoke Typeface
→ Created at Designwerk
T H E C H A L L E N G E
In 2020, the Confideration of African Football embarked on a journey to accelerate the development of women’s football in Africa. They needed a powerful, impactful brand to carry the all-important message: we are stronger together.
S O L U T I O N
Built around the shared proposition to ‘Empower Our Game’, the brand aesthetic was crafted to speak to a shared female experience, and to depict a hopeful future narrative. Using the inspiration of Afrofuturism, and it’s powerful depictions of women and strong symbolic style, the brand utilised graphic patterns, vibrant colours and a custom typefaces to ignite the future-thinking, progressive movement of African women’s football.
