Hazy
P R O J E C T
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→ Created at For Different
T H E C H A L L E N G E
Hazy, a pioneer in synthetic data, underwent a brand refresh centered around the core idea of 'Setting Data Free.' The new enterprise-focused brand positioning emphasized their ability to unlock, secure, and streamline enterprise data usage.
T H E S O L U T I O N
Central to the refresh was 'The Wave,' an animated super graphic symbolizing expansive and free-moving data. This asset provided Hazy with a unique intellectual property and set them apart in the marketplace
C O L O U R P A L E T T E
A phase of auditing, competitor analysis and creative experimentation, led to the decision to retain the Hazy purple as the key identifier of the brand. A series of secondary colours were developed to work as accompaniment, giving greater breadth and flexibility to brand communications
O U T C O M E
Following the rebrand Hazy successfully raised $9 million in series A funding.
